Capabilities

A non-exhaustive catalog of things I’ve done, built, fixed, or run.

This page exists for people who want to go deeper. If you are scanning to see whether I have touched a specific problem before, you are in the right place.

"So...What Can You Do?"

Fractional & Embedded Work

Acting as a senior operator embedded with leadership teams
Owning cross-functional initiatives end to end
Stepping in where execution is unclear or stalled
Helping teams move without everything routing through one person
Launching new products, new categories, and major initiatives
Leading company-wide efforts such as rebrands, platform rebuilds, and channel expansions
Managing contractors, freelancers, and internal team members to ensure work actually ships

Digital Product & Ecommerce

Conversion rate optimization across PDPs, CLPs, checkout, and subscription flows
Site audits identifying friction and UX gaps
Partnering with designers and engineers to ship iterative improvements
Ecommerce platform migrations and rebuilds
Subscription strategy, pricing, and offer testing

Competitive & Market Analysis

Competitive audits across brand, product, pricing, and positioning
Identifying whitespace opportunities and testable hypotheses
Pressure-testing positioning and differentiation

People & HR

Hiring strategy and role definition for early and growth-stage teams
Organizational structure and team design
Performance reviews, feedback systems, and team development
Employee handbooks and foundational HR policies

Strategy & Zero-to-One Work

Supporting early-stage companies as they find product-market fit
Building business strategy from scratch
Defining priorities in ambiguous, fast-moving environments
Structuring teams, workflows, and ownership
Acting as connective tissue between leadership and execution
Supporting founders with fundraising decks, structural decisions, and early operating frameworks

Integrated Marketing

Leading packaging redesign strategy from concept through production
Strategic direction for launches across owned and paid channels
Designing influencer and PR boxes
Bridging performance marketing with brand storytelling

Operations & Systems

Implementing new operational systems from selection through rollout
Leading cross-functional migrations and process changes
Creating SOPs and operational playbooks where none exist
Translating leadership intent into clear operational execution

Not on the List?

Ask About It

If you’re asking yourself “Could Amanda help with this specific thing?” the answer is usually yes, or at least I’ve seen the shape of the problem before.

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